http://www.rubiconconsulting.com/thinking/newsletter/ Stay ahead in your efforts toward marketplace victory with the Rubicon Insight newsletter. en Copyright 2007 Mon, 19 Nov 2007 08:00:00 -0800 http://www.sixapart.com/movabletype/?v=3.21 http://blogs.law.harvard.edu/tech/rss Rubicon Consulting recently launched a new version of it's web site and with it came new feeds. Please update your feed reader to point to our new feed. http://feeds.feedburner.com/rubicon-articles http://feeds.feedburner.com/rubicon-articles http://feeds.feedburner.com/rubicon-articles Mon, 19 Nov 2007 08:00:00 -0800 Welcome to the annual rush toward year-end. We're in the midst of one of our busiest times – helping all of our clients to win their markets. Yet we wanted to take a few minutes and share some of our... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/post_11.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/post_11.html Tue, 25 Sep 2007 11:51:03 -0800 The cancellation of the Palm Foleo marks the latest in a long string of failed attempts to create a market for keyboard-based devices that are smaller, simpler, and cheaper than personal computers. Computer companies have been trying to make sub-PCs... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/the_subpc.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/the_subpc.html Technology Tue, 25 Sep 2007 10:59:04 -0800 I don't know anybody who likes being called arrogant. Yet, recently, it happened to me. And I found myself experiencing four parts of Kübler-Ross's stages of death: Denial--"Surely they're not talking about me..." Anger--"I am NOT!" Depression--"I can't bear to... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/whats_your_companys_arrogance_1.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/whats_your_companys_arrogance_1.html Management Tue, 25 Sep 2007 10:57:56 -0800 We all want to be new school and know that the latest top hit song (via iTunes) is a song called SOS by Jonas Brothers. I had to look that up. Because what I pay attention to the most are... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/old_school_new_school_and_how.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/old_school_new_school_and_how.html Tue, 25 Sep 2007 10:54:06 -0800 To many companies, the small and medium business (SMB) market represents the golden vein of market opportunity. Compared to the Fortune 1000 with--that's right, still 1000 companies--SMB is a huge market with 8 million traditional businesses (plus another 32.5 million... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/finding_the_holy_grail_the_top_1.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/finding_the_holy_grail_the_top_1.html Tue, 25 Sep 2007 10:43:00 -0800 HP watchers have been on quite a ride over the past few years. It's been full of thrills, change, some major bumps, and, finally, a financial performance that has shareholders applauding. How did they get to this point? There are... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/aptitude_vs_attitude_hp_knows.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/aptitude_vs_attitude_hp_knows.html Marketing Tue, 25 Sep 2007 10:38:52 -0800 Nilofer Merchant will keynote two sessions at the upcoming WITI Women in Technology Summit in Santa Clara, CA. Gaining a Seat at the Table 3:30 p.m., September 26, 2007 Keynote Panel: Innovation Noon, September 27, 2007 For friends of Rubicon,... http://www.rubiconconsulting.com/thinking/newsletter/2007/09/hear_nilofer_speak_get_a_300_d.html http://www.rubiconconsulting.com/thinking/newsletter/2007/09/hear_nilofer_speak_get_a_300_d.html Thu, 20 Sep 2007 13:24:26 -0800 With freshman about to go off to college, and parents getting kids ready for back to school, we're all busy thinking about learning and what's next. Conjure up those images of yourself in your college days--at the library poring over... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/its_a_cliche_because_its_true.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/its_a_cliche_because_its_true.html Management Thu, 16 Aug 2007 16:15:17 -0800 A colleague recently bent my ear regarding mobile commerce and how she can barely wait for some of the new services (like this one) to become available in her area. I love a good gadget as much as the next... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/mobile_commerce_coming_to_a_ph.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/mobile_commerce_coming_to_a_ph.html Technology Thu, 16 Aug 2007 15:45:56 -0800 Spring brings the South by Southwest (SXSW) interactive, film and music festivals and conferences to Austin, Texas. This year, the events also spawned new interest in Twitter, the first microblog and originally an R&D project of Odeo. Tech celebrities at... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/twittering_away.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/twittering_away.html Marketing Thu, 16 Aug 2007 14:19:54 -0800 The announcement of Amazon FPS made my whole week, on a lot of different levels. I'm excited about the service itself, I'm excited about what it means for the development of web applications, and I'm excited about what it'll eventually... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/impact_of_amazon_flexible_paym.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/impact_of_amazon_flexible_paym.html Technology Thu, 16 Aug 2007 13:21:30 -0800 For each era, there are new rules. In the web world today, marketing online has new rules. Marketing is no longer about awareness online, but about creating an experience for the consumer or customer. I propose the new marketing goal... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/web_strategy_needs_to_create_a.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/web_strategy_needs_to_create_a.html Marketing Thu, 16 Aug 2007 12:27:35 -0800 For those of you that are in need of a booster shot of good ideas and a refresh on what's going on the in software industry, come to this show. At Business of Software 2007 in September the speakers include... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/refreshing_moments.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/refreshing_moments.html Thu, 16 Aug 2007 11:31:12 -0800 The greatest compliment you can give us is to pass along this Insight newsletter to colleagues and friends. Please take a minute and do that. And please keep us in mind if you know anyone who can use Rubicon to... http://www.rubiconconsulting.com/thinking/newsletter/2007/08/pass_it_along.html http://www.rubiconconsulting.com/thinking/newsletter/2007/08/pass_it_along.html Thu, 16 Aug 2007 10:33:28 -0800 It's summer, it's sunny, and the year is half way over. Let's take a pulse for where we are. Have you accomplished what you set out to do this year? Have you and your team got the attitude of champions? Are you thinking ahead about the next opportunities and challenges? Is the year going to be unbelievable? I hope you can give the answer "YES!" to all of the above. http://www.rubiconconsulting.com/thinking/newsletter/2007/06/setting_the_pace.html http://www.rubiconconsulting.com/thinking/newsletter/2007/06/setting_the_pace.html Management Wed, 13 Jun 2007 13:43:57 -0800