RUBICON INSIGHT
Never miss an Insight briefing again.
How not to win points with bloggers
As someone who writes a weblog that gets thousands of visitors a week, I receive an e-mail like this every few days (the names have been deleted out of politeness): === From: [deleted] Sent: Friday, August 22, 2008 7:56 AM…
Dear Rubi:
How do I measure the culture of my company, and hold the team accountable for it?
submitted by: Nehal Gajjar, Principal, General Nautical, Inc.
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
The Road To Triumph
Experts in Marketplace Victory
Ever feel like you could soar, but you need more power to get where you want to go? Often, the road to triumph involves having the right resources to help you — to fulfill your potential, to achieve great things, to win.
Nobody wins markets better than Rubicon. If you're at a technology company and need to win markets, you’ll want to learn more about us — the firm, our people, and our practices.
Rubicon’s ensemble is made up of tech industry veterans. We’ve got a proven track record of solving tough strategy and marketing problems, and winning competitive battles. Our focus is only on the high-tech industry. Clients come to us to find, grow, and conquer markets. Helping clients win markets is Rubicon’s passion. And we’d like to do it for you.
Today's Feature
Which Markets Is the iPhone Winning?
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.