MarketingProfs

High Tech Marketing/Business Model Boot Camp, Part 4: Go-to-Market Mix in the Web 2.0 Era
August 22, 2006

It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the 4 Ps (product, price, place/distribution, and promotion) to the world. The categories still hold true, but what was once the leading edge has drastically evolved.

Web 2.0 has also had an impact on the paradigm by changing what product definitions look like, and how things that are sold as “free” can make money. So while the 4 Ps are a good start as buckets, let’s update them for today’s era and discuss what you need to be doing to keep your mix both relevant and impactful.

Here’s my take on what’s happening… and some ideas on what you need to do to win your market.

Practice: Deliver

Download PDF of this publication.