MarketingProfs

The High-Tech Marketing/Business Model Boot Camp, Part 2: Don’t Be the Dinosaur Brought Down by Mosquitoes
August 1, 2006

We work in Silicon Valley… and there are a few hundred new acronyms and technologies introduced each year that we need to understand. Being a trusted advisor means that clients need us to be really smart, on top of the latest trends, and interpreting what really matters so we can engage with them to design new, winning business strategies.

And one thing I’ve noticed: Many of the things that get hype today won’t matter down the road. But there are always a few in the mix that need to be considered deeply. Figuring out the difference is hard, especially with the high volume of noise that can exist in coverage of the next big thing the business press.

Practice: Deliver

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