MarketingProfs

The “Freemium” Business Model
June 1, 2007

Can you make money by giving away your product? Absolutely — and companies like Adobe (PDF Reader) and Adobe acquisition Macromedia (Shockwave Player) have proven it. With Web 2.0, consumers have gotten a lot of things at no cost due to various monetization practices — and that’s good.

But should you give away your product? That’s another question entirely.

Practice: Define

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