AdAge

Rethink Your Web Strategy or Fail
July 9, 2007

Let me paint a picture of the world today as a company sees it and then again as a customer experiences it.

A company, maybe yours, has a home page on its website where it organizes the user experience so that users can learn more about the company, its products, its vertical solutions and so on. The idea is based on going from the highest “levels” of content to deeper and deeper levels based on specificity.

Practice: Deliver

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