The Pragmatic Marketer

Customer Affinity: How to get it, what to do with it
August 1, 2007

Affinity! That illusive icon in the distance that every company wants to attain. When you have it, you’re golden. When you don’t, everything’s a struggle. Here are some basic ingredients for creating customer affinity.

The original publication can be found at this link.

Practice: Defend

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