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Business Aikido: Gaining Strategic Advantage Through Leverage
October 2, 2007

In Aikido, martial arts students study and practice katas — pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a definite advantage if attacked.

In a similar way, what were strengths in Web 1.0 have become weaknesses in Web 2.0. Remember when companies had to have legions of developers, dozens of people manning the help desks, and big was best?

Practice: Deliver

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