bMighty

Strategy Matters: Harnessing Crowdsourcing
December 19, 2007

Crowdsourcing is a powerful new Web 2.0 business model any company can take advantage of — not just software companies

If you’ve used Mozilla’s FireFox to browse the Internet, you’ve used software developed using crowdsourcing. The Mozilla Foundation’s Manifesto states, “The Mozilla project uses a community-based approach to create world-class open source software to develop new types of collaborative activities.” What the manifesto doesn’t state is that Mozilla has engineers working on their projects who aren’t on the payroll. Like other open source projects, Mozilla uses crowdsourcing to lower their cost of doing business. We all know what that can do to profit.

The original publication can be found at this link.

Practice: Deliver

Download PDF of this publication.