SandHill

Is Your Business Model Built for the Long Haul?
February 8, 2008

by Bruce LaFetra

Despite public statements to the contrary, most of us know full well that more technology company business models are built around the technology than are built around customer relationships.

The problem is that all technology either becomes obsolete or a commodity given enough time, meaning that centering your business model around a specific technology often leaves you one wrong move away from putting your very business survival at risk. Less thought about, but perhaps even more important is that technology-centric business models limit your offerings and growth potential, so they are associated with lower valuations over the long term.

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Practice: Deliver