bMighty

Killer E-Mail Marketing: Make Them an Offer They Can’t Refuse
May 1, 2008

By Nilofer Merchant

Knowing your audience is critical to successful e-mail marketing. Smaller businesses that take the time to know who they’re communicating with do better than those that quickly push out messages just because they can.

E-mail marketing isn’t new. We’ve all seen our in-boxes slammed with spam for a long time. But how can you actually be effective and get results?

Know Your Audience and Be Relevant

Knowing your audience and addressing them directly with relevant content is critical to successful e-mail marketing. Companies that take the time to know who they’re communicating with do better than those that quickly push out messages just because they can. This is part of the change occurring as business moves to Web 2.0 — pushing one message to the world just doesn’t cut it anymore.

The original publication can be found at this link.

Tags: audience, click-through rates, creativity, email, offer, relevant
Practice: Deliver