Montgomery Research - Perform

Old School, New School …And How They Relate to Marketing
May 19, 2008

By Nilofer Merchant

We all want to be cool and current, but not at the expense of effectiveness and relevance.

We all want to be new school and know the latest hit song (via iTunes). I wouldn’t know what that was without looking it up because what I pay attention to the most are things I already love. While I’d like to be cutting edge, the songs that run through my head are more like “The Way We Were,” if I’m feeling melancholy; “Sweet Home Alabama,” if I feel good; or Madonna’s “Like a Virgin,” if I feel, you know, sassy.

The original publication can be found at this link.

Tags: Madonna, marketing, new school, Nilofer, old school, Rubicon Consulting, strategy
Practice: Deliver