Chief Marketer

Is the iPhone Already Losing Ground?
June 17, 2008

by Rick Ferguson

A March 2008 Rubicon survey of 460 users revealed that 47% of iPhone buyers switched to AT&T from another carrier, and 35% of those switchers paid an early contract termination fee. Rubicon estimates that AT&T has enjoyed a revenue boost of roughly $2 billion from a combination of those switchers and existing AT&T customers upgrading their accounts.

In eight months, AT&T and Apple captured 28% of the smart phone market. They even expanded that market, with 50% of the users surveyed upgrading from other smart phones and 10% choosing the iPhone as their first smart phone.

The original publication can be found at this link.

Tags: , , , ,
Practice: Deliver