TelecomAsia.net

Mobile form triumphs over function
June 9, 2008

By Matt Lewis/Arc Chart

If there was any doubt, a recent set of metrics from two market research firms show that consumers are placing emphasis on the aesthetics of their mobile phones and are increasingly prepared to pay a premium for it.

According to a survey conducted by J.D. Power and Associates of almost 20,000 mobile phone owners in the US, the average price paid for a handset has increased by US$9 over the past six months, to a record high of US$101.

In another study by Rubicon Consulting, the firm asked….

The original publication can be found at this link.

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Practice: Deliver