Buzz Marketing for Technology

New Rules of Web Marketing - A Podcast with Rubicon’s Michael Mace
June 2, 2008

Are you really taking advantage of the next-generation marketing opportunities created by the Web?

Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?

To answer these questions, Paul Dunay of Buzzmarketing for Technology interviewed Rubicon’s Michael Mace, who runs a Web Marketing Boot Camp to help marketing teams come together, discuss these issues, and learn what Web marketing tactics link best to their corporate strategy.

The original publication can be found at this link.

Tags: , , , ,
Practice: Defend