MSNBC

Smartphones are Heeding the Call of Consumers
June 10, 2008

by Suzanne Choney, MSNBC

Research done by Rubicon Consulting of 460 iPhone users found that about half of them said they had a “conventional” cell phone before moving to an iPhone. Another 40 percent said they bought the iPhone to replace their previous smartphone.

The remaining 10 percent “didn’t replace anything, meaning either that the iPhone is their first phone, or that they carry it in addition to a second phone,” the Rubicon study said.

The original publication can be found at this link.

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