bMighty

Strategy Matters: 9 Ways to Develop Team Motivation
June 19, 2008

by Nilofer Merchant

When the ancient Greeks invaded, they burned their ships so there was no choice but to move forward. By “burning the boat” on your next initiative, you can motivate your employees to contribute to the objective and help your business succeeed.

When we work with teams, we often find that members agree in principle, yet may not support the direction of the company.

How often has this type of scenario unfolded at your smaller business: The company decides to move sales (or marketing, or finance, or any other unit) in a new direction. An announcement goes out, a meeting is held, heads nod in agreement. Then day two merges into week two and that soon becomes month two. Somewhere in there you realize that no one is supporting the new direction. And there’s no talk about it — life goes on just as it did before. It’s as if all the planning, meeting, and strategizing never happened.

The original publication can be found at this link.

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