bMighty

Strategy Matters: 6 Ways to Strategize Like Enterprises
July 15, 2008

by Nilofer Merchant

Effectively implementing and executing business strategy can be the difference between success and failure. By strategizing like enterprises, smaller businesses can meet their objectives and level the playing field.

Strategizing like an enterprise can make the difference between success and failure for a smaller business. How the actions of the teams in your organization support (or don’t support) your strategy makes all the difference and in whether or not your business moves toward achieving your goals.

Here are six ways that leaders in smaller businesses can use strategy as well as, or even better than, enterprises:

1. What Gets Measured, Gets Done

Measure everything in your business according to your strategy and goals. Theres a tremendous opportunity for you, as the CEO or general manager, to make strategy—related metrics part of everything that happens in the company. Whether it’s a particular scripted style of answering the phone reminding customers of your latest product launch or an enclosure in every product shipment reminding users of your commitment to quality, there’s always a way to build in a reference to your sales support or quality communication strategies. Measure the behavior you want people to do that supports the strategy that leads to goal achievement.

The original publication can be found at this link.

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