Business Week

Apple’s iPhone Takes a Toll
August 7, 2008

Rubicon continues to receive mention for the iPhone User Survey, this time in a BusinessWeek piece by Olga Kharif that explains who the winners and losers are as consumers continue to purchase the new, less expensive 3G version iPhone with GPS.

Here’s and excerpt from the article:

“The iPhone doesn’t always completely replace other phones, either. A greater chunk of iPhone 3G buyers are carrying the device instead of a notebook computer and keeping a second cell phone for calling (a third of original iPhone users carried a second phone, according to a March survey of 460 U.S. users conducted by Rubicon Consulting). Here’s why: Chowdhry’s latest survey shows that iPhone 3G users spend 80% of their time browsing the Web and only 20% of their time making calls. That’s in sharp contrast to a typical smartphone, whose users spend 60% of the time making calls. “They should change [iPhone’s] name to an iTablet,” says Chowdhry. “The usage scenario is evolving. People use the iPhone as a PC in your pocket. It’s slightly mispositioned in the market.”“

The original publication can be found at this link.

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