2007 Archives

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This panel of Innovators will openly discuss the wins, tradeoffs, the challenges that have occurred in their careers. This will be a highly interactive panel discussion with lots of opportunities for Q&A.

Nilofer Merchant, CEO, Rubicon Consulting, provides both a framework and a methodology to use in the move from tactical to strategic. During this interactive conversation, attendees will be provided with a rich set of questions and answers - and they’ll be asked to engage with one another as Nilofer guides them through the actions they need to take to move forward.

Using cases, Nilofer will reveal the three decision traps, how the game changes as you rise in the organization, tactics that take you up the ladder, strategic decision-making to move ahead, the right time to use each toolkit and the four things you must do differently to continue your momentum.

Finally, Nilofer will tell attendees why, contrary to popular belief, their promotion is far more about peer-to-peer relationships than superior-subordinate relationships.

The Impact of Web 2.0 on Big, Successful Companies Rich Internet Applications and their related business models are inherently a more efficient way of creating and delivering software. With these models, start-ups can crash a $1B market and quickly take $100M of market share. Great – unless it was your $1B market, right? Developers building products with an existing franchise, as well as those seeking to establish market power, have opportunities and risks. What will it take to remain competitive and what do we need to focus on to become market and product leaders in Web 2.0?

Although many industry observers depict web-based applications as something relatively new, actual adoption of web apps has sprinted ahead rapidly. More than a third of US home computer users say they have used at least one web application to displace a traditional software program installed on a PC, and the people who use web applications spend about 40% of their total application usage time in web applications. A survey of 2,000 US home computer users conducted by Rubicon Consulting in the summer of 2007 revealed these and other usage patterns for web applications, including the most popular web app categories and the biggest barriers to further adoption of web applications. This session will discuss the findings and their implications to both web application companies and traditional software firms.

Web Applications and their related business models are inherently a more efficient way of creating and delivering software. With these models, start-ups can crash a $1B market and quickly take $100M of market share. Great, unless it was your $1B market, right?

All of us who are building products with an existing franchise, as well as those seeking to establish market power in this era have opportunities and risks. What will it take to remain competitive, and what do we need to focus on to become market and product leaders in this new world? Is it about building products differently, or coming up with a new advertising supported product, or what?!

Find out the answer as our speakers examine the real-world implications of the Internet Platform and what it means for big successful businesses.

Takeaways include:

• Do I need to change the business I’m already in?
• How will I grow in the web 2.0 model to have more market power?
• Should I take advantage of modularization?
• What technologies matter in this day and age?
• What standards can I, should I set?
• What should highly profitable businesses be doing today to prevent loss?