Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
WinMarkets Blogs
How not to win points with bloggers
By Michael Mace on August 22, 2008
As someone who writes a weblog that gets thousands of visitors a week, I receive an e-mail like this every few days (the names have been deleted out of politeness): === From: [deleted] Sent: Friday, August 22, 2008 7:56 AM...
Employees and Strategy
By Nilofer Merchant on August 20, 2008
For many executives, the two words above don't go together. Why? Because they think strategy is done in the C-suite. I'm here to tell you that's old thinking. Life is different now. Status is less relevant. We're in an era...
Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn't
By Marsha Keeffer on August 20, 2008
Too often, we don't recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon's CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between...
Strategy vs. Truth
By Nilofer Merchant on August 17, 2008
What happens inside an employee when strategy doesn't jive with what they know to be truth? In a millisecond, a string of questions unwinds. Questions like: Do they expect me to say something? Will I get in trouble if I...
Wall Street Journal: When Does Technology Cross Ethics?
By Marsha Keeffer on August 15, 2008
Can the use of new technology be unethical? Or does such use never cross the 'bright line' of ethics? A piece in the Wall Street Journal raises those questions: "Police in Washington D.C. arrested a man they believe is responsible...
Strategy has 5 Structural Elements: People
By Nilofer Merchant on August 15, 2008
Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. If you miss tuning one, you'll fail. Add items that don't blend and you'll fail. People In an organization of any size, people bring their...
Strategy has 5 Structural Elements: Process
By Nilofer Merchant on August 14, 2008
Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you'll fail. Add items that don't blend and you'll fail. Process Process is the way that ideas are handled and consumed...
Ars Technica: Pew Internet Report - Only half of US Netizens use search engine daily
By Marsha Keeffer on August 7, 2008
Ars Technica assistant editor Jacqui Cheng wakes us up to the fact that many Americans may be on the Internet, but they're not surfing with the style we use in Silicon Valley. That smacking sound you just heard? It's the...
CNET: Note to privacy advocates: good luck
By Marsha Keeffer on August 6, 2008
Google is back in the news as another privacy group gets hot and bothered about their eye in the sky. No one wants a satellite snooping, but the privacy group actually posted Street View directions to a Google exec's home...
The Five Structural Elements of Strategy: Idea Generation
By Nilofer Merchant on August 4, 2008
Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you'll fail. Add items that don't blend and you'll fail. Idea Generation How ideas are generated affects the quantity and quality...
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