Come on Now Social Networking - You’re Losing Gas
Om Malik has a juicy article about social networking on Giga Om. Google CEO Eric Schmidt never misses an opportunity to dis the social networking sector, typically by pointing out how hard it is to monetize social media inventory. Which…
Who Owns Strategy? We All Do.
A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of…
Michael Mace's Blog
Thoughts on Apple's 3G iPhone announcement
June 10, 2008
Apple's 3G iPhone announcement on June 9 was probably the minimum necessary to please the Apple community. The real news was the things that weren't announced: No tablet device (again). No major changes to the form factor of the iPhone....
Michael Mace on June 10, 2008
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Lessons from Hollywood's use of the web for marketing
November 30, 2007
One of the most aggressive users of online promotional campaigns is Hollywood. Movies need to quickly create a mass following, and studios have embraced the web as a way to drive word of mouth. The LA Times online recently ran...
Michael Mace on November 30, 2007
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Lessons from Amazon Kindle for other tech companies
November 20, 2007
One of the toughest tasks in the technology industry is jump-starting sales of a platform -- a product that requires a lot of third-party content or software. A PC without applications is a doorstop; an iPod without music is just...
Michael Mace on November 20, 2007
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Whole Foods throws out the baby with the bathwater
November 7, 2007
Whole Foods learned the wrong lesson from its misuse of online forums.
Michael Mace on November 7, 2007
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Saas vs. web applications, round II
October 31, 2007
Last year we wrote about the communication gap between the saas (software as a service) and web application communities (link). The quick summary of the gap is that they're both dealing with the same technologies -- hosting an application on...
Michael Mace on October 31, 2007
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Wrong, wrong, wrong, wrong, wrong
October 10, 2007
The first rule of Internet marketing is: Be genuine. Microsoft just launched a new version of its Zune music player, including an online community. Bill Gates has a personal profile in the community. Here's what the New York Times wrote about it...
Michael Mace on October 10, 2007
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