Use “Big M” Marketing to Win Markets and Create Products People Want to Buy

Rubicon Consulting and Pragmatic Marketing form strategic alliance to enhance Bay Area technology companies’ success.

Scottsdale, AZ and Los Gatos, CA (PRWEB) February 14, 2008 — The marketing value chain is broken in today’s technology companies. Strategic components, including corporate strategy, product management, product marketing and marketing communications often report into different functional areas, creating silos that require strong management to coordinate campaigns.

The lack of an integrated approach to marketing has created an environment where key company employees often don’t understand the strategic goals, duplicate effort, spend significant time overcoming communication gaps and justify program investments with metrics that are meaningless. Compounding this problem, the vision for the market is often not owned and clearly articulated by the senior management team.

Two best-practice technology leaders are coming together to address this need. Rubicon Consulting and Pragmatic Marketing are combining forces to enable ‘Big M Marketing’, a training and consulting service that connects the value chain — from strategy to execution. For technology companies seeking more strategic relevance and a higher ROI from their marketing investments, ‘Big M Marketing’ provides services that align organizational strategies around clearly identified market problems, ensuring a market-driven focus for a company’s products.

Tags: , , , , ,