Exploiting the Mobile Market
Key questions software executives need to answer if they are to take advantage of this emerging space.
Channel Optimization
Given the squeeze-play on end-user prices, increased channel competition, and investor demands for steady-if not increasing-earnings, it is hard to believe that many companies have an untapped source of additional profits on current business.
Consulting
Solutions for Complex Problems
Winning in high technology markets is a unique challenge. Tech constantly reinvents the future, and we move at a relentless pace. Our business models, organizations, cultures and even our vocabulary are different from any other industry.
Rubicon Consulting is a strategy and marketing consultancy designed specifically for the needs of tech companies, from today’s global giants to those of tomorrow. It’s the place to come with your complex strategy and marketing needs. We’ve lived through the rise and fall of numerous paradigms, from the PC era to the graphical OS wars, e-commerce, Web 1.0, Web 2.0 and the rise of mobility. We’ve been in your shoes through whole product and market lifecycles more times than we can count. We know where high-tech companies get stuck, and we know how to unstuck them. And we keep our heads above the battle, scouting out the business trends and technologies you must know about to be competitive.
When you want to win markets, think Rubicon. Solving the hard stuff is our passion. It’s what we do best. We give you the intellectual rigor and wisdom you’d expect from a giant consulting firm, with the savvy and hands-on attention of veterans from some of Silicon Valley’s best companies. Because we focus only on the tech industry, our principals can stay involved in every project. You always get the A team; there is no B team.