Successes
Below is just a sample of successes from specific engagements that we have completed with our clients, and a good representation of the kinds of solutions we offer.
The highly strategic and confidential nature of our consulting services prevents us from fully illustrating the details of the work we have done. Thus, we’ve hidden the names of the clients and some specifics, and described the business situation only.
Marketplace Reality Grounds Successful Strategy
A major software company was interested in offering services to the small and medium-size market (SMB). With extensive experience in the enterprise and packaged software, they needed to look at themselves objectively. Rubicon was provided answers in two areas. First, it helped the existing company understand SaaS and the business models used in a SaaS environment. Second, Rubicon showed the company how it could best approach the SMB market when the firm had only experienced enterprise sales.
What to do When Microsoft Targets Your Company
A major packaged goods software company found itself being targeted by Microsoft. The company hired Rubicon to determine what they could do to avoid the situation, including market research, leveraging Rubicon’s understanding of Microsoft and customer responses. The client received a comprehensive strategy including various defense techniques to blunt Microsoft’s attack.
Building a Web Developer Community
The client for this engagement was a traditional packaged software company that found itself competing to create APIs, developer tools and a web platform. The client was well-versed in software tools, but lacked platform knowledge. It also faced difficulty on the competitive front, with Google and Microsoft now major competitors. Rubicon helped them understand developer needs and updated the client as to how developers viewed the organization. The client also asked Rubicon to help it understand the open source world - including how to work and partner with other companies. As a result, the client company is enjoying unprecedented success within the web developer community.