Define Archives
Here you’ll find all success stories that relate to the practice "Define".
Finding the Path From $300M to $1B
Rubicon was engaged to obtain joint engagement around big ideas that le t the client redefine and expand business unit size. facilitate a session for one of the client’s core Marketing teams to help find critical missed opportunities from the previous year, and to identify significant new opportunities to grow revenue .
Rubicon was tapped because of the firm’s content expertise regarding what to grow, as well as the “when” and “how” that support that growth. Rubicon brought a market expansion view coupled with an ability to drive change within an organization. The client most wanted to gain a bigger vision, something longer term that would go beyond a the next fiscal year’s operating plan. They were looking for actionable insights from both the experience and the resulting documentation.
Impact of Web Apps on Mobile
The client noted that, months later, people inside the company are still talking about the quotes Rubicon gleaned from developers, their impact on the organization’s direction and many of the graphic elements in the final report. The client company’s CEO commented that it was a very successful engagement.
A New Market Opportunity
Rubicon’s strategy delivered a total market opportunity to the client in excess of $2B
Re-Defining a Company’s Mission
The client CEO said, “There’s been a tangible change in how we talk about ourselves. We’re in a space of one—no one else does what we do.”
Pricing Model Tuning
The insight that turned the company around was a recognition that the market could be segmented neatly in two, with different pricing models. Sales of the new product are robust, with both volume and revenues on target.
Product & Market Definition
Maintaining value in a changing market