Successes
Below is just a sample of successes from specific engagements that we have completed with our clients, and a good representation of the kinds of solutions we offer.
The highly strategic and confidential nature of our consulting services prevents us from fully illustrating the details of the work we have done. Thus, we’ve hidden the names of the clients and some specifics, and described the business situation only.
SaaS Company Opens to New Markets
A client had limited resources, but needed to find new sources of revenue as growth from its existing products had slowed sharply. Under consideration were incremental additions to the existing product to make it attractive to a larger base, new add-on products to better monetize the existing customer relationships, and building completely new products. The question was what products should they consider and which offered the best long-term growth opportunities.
Marketplace Reality Grounds Successful Strategy
A major software company was interested in offering services to the small and medium-size market (SMB). With extensive experience in the enterprise and packaged software, they needed to look at themselves objectively. Rubicon was provided answers in two areas. First, it helped the existing company understand SaaS and the business models used in a SaaS environment. Second, Rubicon showed the company how it could best approach the SMB market when the firm had only experienced enterprise sales.
What to do When Microsoft Targets Your Company
A major packaged goods software company found itself being targeted by Microsoft. The company hired Rubicon to determine what they could do to avoid the situation, including market research, leveraging Rubicon’s understanding of Microsoft and customer responses. The client received a comprehensive strategy including various defense techniques to blunt Microsoft’s attack.