Optimize Archives
Here you’ll find all success stories that relate to the practice "Optimize".
Making the Stock Price Reflect the Value
An imaging software company with a global presence was acquired by a public firm within the industry. Rubicon was hired to achieve two goals. First, develop a brand strategy that would retain the most value in the market. Second Invent an implied brand promise reflective of both the company’s value and its position against the competition. The brand indicated the position the company wanted to own in the marketplace. The stock price reflected the enhanced value and that information was effectively communicated to both financial and industry analysts.
Sales Model Integration
Wall Street—unaccustomed to successful software mergers—saw the integrated sales force as a significant competitive advantage, contributing to a 20 percent increase in share price in the months following the roll-out of the new sales model.
A Leading Software Solutions Company
The pricing changes suggested by Rubicon are projected to result in the capture of more than $90 million in additional margin
Pricing Optimization
Rubicon changed the way product marketing viewed the market and the role of pricing.
Licensing Optimization
The client was able to capture, and clearly quantify, an additional $28 million in profit in just six months.