What to do When Microsoft Targets Your Company

Summary

A major packaged goods software company found itself being targeted by Microsoft. The company hired Rubicon to determine what they could do to avoid the situation, including market research, leveraging Rubicon’s understanding of Microsoft and customer responses. The client received a comprehensive strategy including various defense techniques to blunt Microsoft’s attack.

About the client

The client is a large packaged software company.

The challenge

The client company found itself under attack in a market which it felt it owned completely.

Rubicon determined the line of attack being taken, developed a dossier on Microsoft’s actions and proposed both an overall strategy the company would execute to stop Microsoft and a detailed assessment of the client’s areas of risk.

The work

Rubicon performed primary research using proprietary methodologies and leveraged it’s knowledge of Microsoft from decades of watching and working against the company.

Keys to success

Rubicon performed a forensic marketing study, leveraging their understanding of the market and Microsoft to assist their client. With a combined total of 30+ years of defending against Microsoft, Rubicon was able to help the client anticipate what Microsoft would do and why.

The results

Rubicon helped the client understand the situation and the risks involved in detail. They established a strategy that included multiple ways the company could defend itself. Rubicon exposed Microsoft’s areas of vulnerability and provided ways to capitalize on them.