Our Clients’ Testimony
Why Tech Executives Trust Rubicon
“Rubicon’s reputation for being partners in success is well earned. Their commitment to our success, and combination of their market knowledge, dedication, and hard work was instrumental in allowing our own team to not just reach, but exceed our goal. Would we use them again? Absolutely!”
Sasha Braude
Director, WW Education Marketing
“Rubicon has the strategic insight and the hands-on experience to know what matters in a real business — not just theories and frameworks. They can identify and prioritize the issues, develop a solution, and then help you figure out the operational details to implement successfully. And they will work cross-functionally to get the alignment you need to affect real change and get the results you want.”
Gloria Chen
VP, Global Strategy
“When the ‘going gets tough’ we have often found ourselves turning to Rubicon. Where we have found Nilofer and her team particularly valuable is in tackling the nasty and gnarly operational issues. The brilliant strategies are only brilliant if they reach implementation and the ability to carry through on the operational side of our business is critical. The more complex the problem seemingly the more they like it, and clearly this is where Rubicon adds the most value. Our charter is ‘growth’ and Rubicon has been able to provide research, analysis and to ‘operationalize’ our vision for growth. They have been true partners in this endeavor.”
Michael A. Looney, Ph.D.
Senior Director, Education and Partner Marketing
“Rubicon over delivers, as compared to most consulting firms I’ve worked with. Yes, they’re smart, have good methods, and broad skills. But, the significant difference is that they customize their process, research and thinking, to get you results. In the end, it’s the results that really matter.”
Katie Keating
Sr. Director, WW Field Marketing
“Rubicon was not just there to generate good ideas on a whiteboard. They became our trusted advisor from conception through execution. And when things started moving fast, their fantastic discipline and analytical approach combined with Nilofer’s great leadership really started to make the difference for us.”
Tanguy Leborgne
Director of Product Marketing
“Whether qualitative or quantitative, solid data analysis is the only way to unearth key insights, which ultimately lead to solid decisions. Rubicon consistently provides this type of analysis, and usually makes it look easy. Like a duck on a lake, they seem to glide effortlessly, but I know they are working hard beneath the surface; the results they provide are the proof.”
Jen Silverstein
Research and Planning, WW Product Development
“They're a bit like a good police sketch-artist. By asking the right questions, and organizing the answers, Rubicon helps us discover truth.”