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A Place To Share Our Thinking
Small Company. Big Ideas
We don’t make our money through publishing and speaker fees, yet we publish and speak extensively. It’s our way of doing that “change the world” thing. (Yeah, we’re weird like that.) The company has several well-known bloggers covering industry moves, web strategies, the mobile marketplace, and user dynamics. We’ve been seen in Business Week, the Wall Street Journal, Sandhill, and a slew of other notable publications. And we lead the Spark by Rubicon event, a nexus of good folks in the valley who exchange ideas on what really matters now.
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See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
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Who Owns Strategy? We All Do.A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of product marketers and product managers, he stood up and asked,… |
Warning: Don’t adopt the software services model in incrementsLike an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time. We’re seeing more and more clients struggling to integrate online services with their existing software businesses. Most are trying to integrate part of the services model with their current operations.… Get Rubicon InsightNever miss an Insight briefing again. |
The Apple iPhone: Successes and Challenges for the Mobile IndustryQuick Facts The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on… |
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