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“Be always at war with your vices,” was an axiom of Benjamin Franklin’s. With it, he encouraged all of us to be better than the person we were yesterday, to rise above our history and our failings. Worthy advice.
In the high-tech world, that advice can surely be applied, but perhaps it’s better stated as, “Be watchful of focusing too much on today’s business.” It’s not the past you need to worry about, it’s the future.
In this newsletter, we talk about the many ways Microsoft is attacking technology markets, what blogging can and should do for businesses, the continuing SaaS evolution and the opportunity it represents, lessons from Cisco’s market expansion plays, and the hidden outcome that lurks behind lawsuits in business.
What’s interesting about all of these topics? They won’t impact this quarter’s revenues or results. Instead, they represent ways in which the topography of the market keeps moving. It’s that horizon, that new landscape that needs to be understood to reshape your strategy, go to war with your own preconceptions, to change what needs to be changed.
As a business leader, all of us need to pledge to look up — often. So we can shape what is to come, as well as respond to it. And then we have the opportunity to transform our industry, our future as we live it. I hope this newsletter provides at least one idea to do that.
Regards,
Nilofer
Written by Nilofer Merchant
Tags: Marketing
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