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New directions, new realities are the manifestation of people’s great ideas. People like you. This month, the Rubicon team has several new ideas for you to consider.
Mike Mace, one of the best thinkers on industry and competitive moves, predicts how the UI (user interface) will move from Microsoft and traditional software players of the ‘90’s to another company and their developer ecosystem.
Talking about big moves, there are major shifts going on that impact the brand and marketing power of technology companies like yours. I’ve been thinking about how companies need to change their approach and programs. Marketers must paddle out and get on their boards NOW, if they’;re going to ride this wave.
Channel programs are forever being tuned and adjusted to changing market conditions. This month Bruce LaFetra does a deep dive on retail rebates and designs the next generation.
And finally, our team’;s been paying attention to ‘mash-ups’ that seemingly give away software. We identify the real economics going on behind the scene, and ways your business can take advantage.
We’ve had a chance to develop these ideas during our client work, and we’re glad to discern the key notions for our newsletter readers. Let me know how these ideas help you to do your jobs better and make the company you’re a part of a leader in their field.
Regards,
Nilofer
Written by Nilofer Merchant
Tags: Marketing
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