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Multiple actions, even multiple small actions can make the difference between winning and losing. But the key is figuring out which ones matter.
Our articles this month measure four pulse points. The first showcases how the great ideas behind FedEx, Dell and others have really been derivatives of existing concepts—taking things just one step further to elegance. Another uses Webvan as an example that demonstrates why displacing the entire value chain is central to displacing the competition. For those of you that track consumer retailers like Best Buy, know this: changes are about to rock and roll the rebate world. And finally, we think that we can take the voodoo magic out of marketing by creating a metrics-driven strategic conversation that elevates marketing folks to business leaders.
Use these ideas for your good. Multiple actions, multiple moves can create real power and change. Make that change happen in your direction. And win.
If you wonder why we’ve been so quiet… we’ve been heads-down for several months now. When we can announce the various methodologies and programs we’ve been developing, it’ll be fun. Until then, enjoy these lovely days of summer.
Regards,
Written by Nilofer Merchant
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